Nearly four billion people worldwide use e-mail, and this number is nowhere near slowing down. No social media platform or marketing agency can offer this time of reach to potential new clients. Showing you just how powerful e-mail marketing still is and will be for years to come. E-mail is far easier to share and more personal among your audience. Giving you a more powerful tool to connect and advertise to your live stream to existing and future clientele.
Use the following tips when creating e-mail marketing campaigns for your live streams:
Develop a Lead Magnet
The first step to e-mail marketing is getting your viewers’ e-mail addresses. This is done by creating a lead magnet. A lead magnet is a valuable piece of content you create to give away to your audience in exchange for their e-mail address or other contact information in order to market to them later. Create a lead magnet that you know your audience won’t or can’t say no to. How-to guides, short eBooks, templates, printables, or fun quizzes are a few ideas to use.
Start and End with a Call-To-Action
The purpose of e-mail marketing is to get your audience to do something or take some kind of action. This means the bulk of the content should be about your call-to-action. If you want them to join your Facebook group, for example, then start the conversation by letting them know you would like them to join. Then use the rest of the e-mail to benchmark why they should join the group and what benefits they will get from joining. Finally, before you click send, add a link to the Facebook group to make it as easy as possible for them to do your request.
Be Conversational Yet Valuable
Use e-mails to educate but act as if they are right before you, participating in an active conversation. E-mails are personal. Even though you may be sending the same e-mail to multiple people, the reader doesn’t see it that way. They only see you and that you are referencing them. The more personal it is, the more valued the viewer will feel and want to continue being a part of your business.
Create Event Updates and Invites
Always send separate e-mail notifications warning your viewers about upcoming events and personally invite them when you go live. Don’t expect them to remember your schedule or new events from the monthly or weekly newsletter.
Personalize and Brands
Repurpose your live content into fun GIFs and infographics and share direct links to any social media pages or websites you would like your viewers to see. Be sure to add your brand colors and keep your message consistent, so your viewers know who they are communicating with, without too much research or thought on their end.
If you are not using e-mail to boost or promote your live stream, you are already making a big mistake. E-mail is powerful marketing, too, that you should take advantage of to promote your live stream and other online content. It keeps your current relationships strong while further increasing your audience and potential revenue as a streamer.
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