It’s easy for a brand owner to get caught up in selling products and think like a classic salesman or marketer. However, that is a quick way to fail and lose sight of what really matters. People want to feel heard, valued, and trust you in today's world before they make a purchase.
That’s why the very first thing you should do if you want to market your brand’s story better is to be more personal and human. Stop trying to run like a machine or corporate entity all the time. Break away from that bad habit and appeal to your customer's emotions and values, and show them how you are there to value them, not use them.
Here are a few more ways to help market your brand's story:
Find Your Audience
If you have your brand's story created by now, you should know where your audience is. This is the first place you should share your story and be active most of the time. If you prefer different markets over time, you can bring them over, but you should always be where your customers are. Ask yourself these easy questions “what platforms do my target audience use the most and why?”
Utilize The Right Social Media Platforms
This starts with finding the right social media platforms. With online marketing, you can’t avoid them. Facebook, Instagram, YouTube, and TikTok bring in over a billion active users every single month, which is why every brand and company utilizes them. However, that doesn’t mean each and every platform is right for your business.
For example, suppose your ideal customers are between the ages of 17 and 25. In that case, it's unlikely you will attract many viewers to Facebook anymore as this age group is more likely to use platforms like TikTok or Instagram. Meaning you should create content, products, and your brand's story around these types of platforms.
Experiment and Take Creative Risks
As they say, business is a risk, and through threats, they find success. Just because you should start with your audience's platforms doesn’t mean you shouldn’t branch out and experiment too.
Try starting a podcast or going live on Facebook your YouTube to share your story and see how it sticks with your audience, for example. You can even try other markets like Twitch. Tv. Just because they are in a certain genre doesn’t mean your brand can’t design a product or story to fit.
Get Their E-mail and Cell Phone Number
E-mail marketing is not dead. Create free products or affordable products that your customers will love and find useful in exchange for their e-mail. You can now take it even further and get their phone number as SMS marketing is becoming more and more popular. Then you can further share new stories as you add on more products or services. Be aware that it can easily come off as spam, so don’t overshare and keep your messages short and to the point and invite them to read your information further somewhere else.
Invite Them to Your Website
Always end with information to where your audience can find you. A great source will always be your website. You don’t have to have a blog or a business of physical or digital products to benefit from a website. Websites can be built into membership or community forums and be a great place to add a landing page for any new service, product, or event.
It can also be a perfect place for your customers to reach out to you and ask questions or sign up for your services. Don’t make the mistake of relying on social media or other platforms always to be around and have your information. A website is the only way for you to own your own information and have it stored safely.
As you can see, the key to marketing is using as many different platforms and resources as you can while keeping your customers the main focus.
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