Streaming for business and as a business is pretty similar. Most of what is required for each is the same. However, there are certain strategies and ideas that work better for businesses that are already established, have viewers, and paying customers. It is far easier to maximize your results due to having an established audience already.
The following are seven live streaming best practices for business:
Lead With Your Call to Action
Let your audience know your goal for the live stream right away and ask them to do something. Be sure to make it as easy and obvious as possible. However, be sure your delivery is genuine and not greedy. If all you want from them is their money without providing true value, they will notice it immediately and won’t trust your authority or credibility.
Personalize and Humanize Your Brand
You don’t need a big production to make a big impact. In fact, the bigger the production, the less personal it feels. So use live streaming to humanize it instead. Consumers want to see the more unique and vulnerable side of businesses to know that their money or time is going to the right people or organizations.
Always Include Q&A Time
Always end or include time to answer questions from your audience and consumers. Not only does this increase your engagement, but it gives you a clear insight into what you may be doing wrong or what you can do better to improve your products or business further.
Show Don’t Tell or Over Sell
Avoid the sell-like approach at all costs. Instead, show them how your products work and be true and honest about it. Put them to a live test and find ways to include your audience. Let them try the product if possible or have live testimonies of true and paying customers. Whatever you do, don’t beg or oversell your product.
Make It Fun and Interactive
Find ways to make your content fun and interactive. For example, share behind-the-scenes content or create fun quizzes or other games to get them involved. The point of a live stream is to increase your engagement and get your audience more involved.
Follow-Up Through E-mail or Social Media
Don’t end the communication just because your live stream is over. Instead, always follow up and ask your audience how they enjoyed the content.
Have Influencer Take-overs or Collaborations
Use popular or relatable influencers in your niche to run a live video take-over, interview, or other types of collaboration. This is a fun way to entertain your audience by further gaining exposure as a credible business within the industry.
As you can see, live streaming is all about engaging your customers and further establishing your community. Therefore, live streaming is a must to humanize your brand and better connect with your audience.
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