When it comes to motivating affiliates, one way to do that is to share success stories from your top affiliates. There are several effective ways to do this. Remember also that once you collect these stories, you can use them elsewhere by changing the format of the content so that you can use it elsewhere.
The best way to approach any affiliate that you would like to interview as a success story to share with other affiliates or potential affiliates to help build your affiliate army is to simply ask them. How you ask will depend on your situation. You might email them, send a letter in the mail, call them, or invite them through a remarketing ad, or via your affiliate VIP group that you created.
Why This is Important to Do
Aside from the fact that this will help encourage other affiliates to work harder promoting your products, it will also help spread brand awareness, expertise, and trust. When someone else is talking positively about your products and services while they explain how your training, and your products, and resources make it easy for them to make money, that’s always great news. Not just to affiliates who are watching but to potential customers.
How to Ask Your Affiliates
You can ask them in numerous ways. It really depends on how you’ve set up your program. If you deal with them mostly via email, you should send them an email congratulating them on their success and inviting them to do an interview for a case study. For some people, they will not want to be on video or a podcast. For them, do the interview in writing and use a good headshot. For everyone else, try to get it on video. If you prefer to ask your entire VIP group to submit their stories to be chosen, you can do that, too. However, most people will feel more special if you ask them personally.
How to Share the Stories You Collect
Once you collect the stories, how you recorded it will dictate how you share it. If it’s a video, you can put it on YouTube, your website, and on social media. You can pay to boost the post on social media or run a Google Advertisement that shares the story about the success with the audience you’d like to recruit or spread brand awareness to. If it’s written content, you’ll also put it on your blog and share it on social media. Don’t forget to send out an email to point it out regardless of the format.
If you want to spread brand awareness, get more affiliates, and build trust with your audience, case studies from your ultra-successful affiliates will go far in accomplishing that for you. Case studies will work for people who want to be affiliates plus for those who want and need your products if the interview includes product information.
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