DIGITAL STARTUP SOCIETY BLOG — Blogging Challenge

We’ve talked about the importance of a mailing list a few times throughout this challenge. I hope you’ve taken the time to start growing your email list at this point. Let’s assume you did, or maybe you’re ahead of the game and have been building a list since long before this challenge started. In either case, good for you, let’s leverage that list to help grow our blogs.  An Email to Your List Each Time You Post  One of the simplest things you can do to leverage your list is to write and send a quick email to them each...

Today I want to share something with you that I would consider a bit more of an advanced list building technique. The good news is, it’s actually fairly easy to implement, but it is a little extra work. I promise that it’s well worth the effort.  The idea is to have a series of blog posts on a related theme, all ending in a CTA (call to action) that invites readers to join your list. To entice them to subscribe, you offer them a short report as a lead magnet. That sounds like a lot of writing, doesn’t it? How...

You’ve written a blog post and you’re ready to hit publish. You just know your readers will love it. Before you actually hit that publish button, take a minute and think about what you want your readers to do when they’re done reading your post.  What do you want them to do next? You have quite a few options here. Maybe you want them to leave you a comment. Maybe you want them to share your post on Facebook or Twitter. Maybe you want them to read another post of yours. Maybe you want them to sign up for your...

Yesterday we talked about why it is important to leverage your relationships with other bloggers and how it can help you grow. One of the things you can do to deepen a relationship with a fellow blogger is to offer to host a guest blog post for them. It’s a win-win situation that helps out both of you.  Let’s start with the obvious benefits. You get some free content for your blog. The guest blogger gets in front of your audience and a link back to his or her blog. Great. That’s a win for everyone already.  But there’s more....

Guess what, you don’t operate in a vacuum. You need readers and people that help spread the word about your writing. It just makes sense to work with other bloggers. If this isn’t something you’re already actively pursuing, I hope today’s blog post inspires you to do so.  It’s a Quick Way To Get In Front Of Someone Else’s Audience  You work hard to grow your audience and get in front of as many people as possible. Other bloggers work just as hard on the same goal and chances are that even if the two of you are in the...