DIGITAL STARTUP SOCIETY BLOG — Finetuning Your Marketing

If you need a way to boost sales for either affiliate products or your own products, one effective way is to add a bonus. Bonuses will improve conversions because people love getting things for nothing. You can include both unannounced and announced bonuses in your sales to improve conversions. Let’s explore how this will work.   Brainstorming Your Bonuses    The first thing you need to do is look at the main product you’re promoting on the sales page so that you can identify any additional information that will make it easier for your customers to use the solution in...

One of the ways to improve sales is to test out different price points. Often, when someone is not making enough money for the effort that they’re putting in, it’s usually due to using a poor pricing method. Inaccurate or not very well-planned pricing is especially true for digital product creators. We are all familiar with the cost of goods when it comes to a physical product, but digital products have a cost too even though that cost goes down per product the more you sell.   Calculating Profit    When you calculate profit, you’ll want to reduce your revenue...

Every time you create a sales page, just like when you write a blog post or an email message, you must write a headline that will get clicks from your ideal audience. If you craft the headline wrong, you may get clicks from the wrong audience. The wrong people clicking through will not increase sales. Therefore, you need to ensure your headlines match the intent of your audience that you want to come to the sales page.    The best way to fix your headlines is to test them. After considering your audience and who you want to see the...

When you create a sales page, you must use all the tactics you can to ensure it provides the results you’re looking for. These ideas can help you stop leaks in your sales process. You can use the information to create a new sales page as well as to tweak existing ones to make them better. You can use this information for all your landing pages, not just specifically sales pages, to improve.   Audit These Sales Page Elements   Your Offer and Benefits – How does your offer differentiate your brand from the competition? Are there any specific emotions...

As a product seller and promoter, you need to know what you’re promoting and offering to your audience. The best way to do this is to map the offers that you have for your ideal customer’s entire buying journey. When you do this, you should know which offers you’re making during each stage, whether it’s when they gain awareness or if it’s when they’re ready to make a purchase or whether it’s after the purchasing.    You’ll end up with a list of offers that you can track. You’ll want to create an inventory of every single offer you have,...