DIGITAL STARTUP SOCIETY BLOG — Revive Old Blog Posts Report

Now we get to the fun part. Before we worry about prettying things up, let's make sure this refreshed content will make us money. Ideally, each post and page on your website should serve a purpose. It could be that you're growing a list, building a relationship with your readers, just plain entertaining them or selling them something.   For the purpose of this section of the report let's assume you want to make a living from your blog. In that case, you need your readers to either sign up for your list so you can market to them via...

We've done the planning and figured out what blog posts need updating. Now it's time to get to work. The first thing we'll focus on is the content. Start by reading through your blog post. Is the content still valid? Have some things changed?   Make note of any major changes you need to make to what you've written in the past. I find it helpful to grab a notebook and pen or open a word document and jot down what changes I need to make.    Somteimes the content is pretty evergreen and not much needs to be fixed....

Grab that list of popular blog posts from step 1 and take a look at them. Does one of them stand out to you?    Maybe it's a post that doesn't need a lot of work. Maybe you are looking at a post and you're already getting ideas for things you can do to improve it. Or maybe you have the perfect product to promote in one of the posts.    How you choose the first post to work through is entirely up to you. Pick something that sounds interesting, fun or profitable. Got it? Great.    If you are...

You’re ready to revive some old blog posts, but you’re not sure which ones you should tackle first. If you’ve been blogging for a while, there’s quite a back catalog of posts and I’m sure most of them could use some attention.  The worst thing you can do is look at them all, get overwhelmed by the sheer amount of work involved in making everything better and giving up.  I also don’t want you to randomly pick one post, give this a try and see little or no results. After all, the whole point of reviving old blog posts is...

If you’ve been blogging for any length of time, you have a back catalog of posts. They’re still getting a bit of traffic and there’s a lot of good information hidden in those posts.  Some of the material may be outdated, some links may be broken and your writing, formatting and image creation skills have come a long way since those early days. In other words, there’s a lot you can do to make these older posts better.  You put a lot of time and effort into your blog post. Why not make sure you get the most from them...