DIGITAL STARTUP SOCIETY BLOG — Untapped Email Marketing Profits

In part one of this two part series about profiting from autoresponder messages, we took a look at the email messages already loaded up in your a/r. Today we’re discussing adding more emails. Let’s get to work.  Plan It Out  Your first goal is to figure out what you want to email your readers about. Writing and adding a/r messages regularly becomes a lot easier when you have a plan to work from. That’s the first task on your list. Think about what your readers may be interested in reading about and what products and services you want to make...

This is part one in a two part series about increasing the profitability of your autoresponder emails. In today’s post we’re talking about your existing a/r emails. In part two we’ll cover adding more emails to your funnel.  Autoresponder emails are the messages that go out to your readers after they sign up for your list. They go out in the order that people sign up, making them the perfect vehicle to share your evergreen content. You can have auto responder messages set up in addition to the weekly newsletter you send out for examples.  If you have a list,...

Let’s talk about your “Thank You” page. It’s the page email subscribers land on after they sign up for your list. They are interested in what you have to say and you have their undivided attention. The big question is if you’re taking advantage of that fact by properly monetizing this valuable page on your website.  Your goal with your Thank You Page is two-fold. You want to thank readers for signing up and encourage them to confirm their signup. That’s what most list builders and online marketers do right. Where they miss the boat is when it comes to...

The welcome email your subscribers receive after signing up for your list is the most read email on your entire list. Just about anyone subscribing will read it to get their opt-in freebie. In other words, you have their attention more than any other time. Yet, the welcome email is often one of the most boring, and most neglected piece of your entire email funnel.  You set it up when you first set up your list and then forget about it. It’s time to review it and make sure you profit from the fact that you have the undivided attention...

Take a look at the lead magnet you’re currently using. The first thing I want you to do is really look at it and decide if it’s still the best option for the type of subscribers you’re trying to get on your list. Is the topic of interest to them? Is it up to date?  If it isn’t as good as it could be, start by improving it, or if you need to start from scratch. If you need something different, but don’t have the time or desire to create it from scratch, you have options. You can take a...