Consistency is key for all businesses, especially live streaming. Consistency is doing things on a repeated basis. It’s about being uniform, predictable, and compatible. For live streaming, consistency means creating a fixed schedule and sticking to it. The fixed schedule should be realistic in order to achieve consistency. This means you should dive into your target audiences’ habits and determine the best time for them.
To pick the right schedule. Find a way to be in the middle. For example, if you know your audience is available from two to nine in the morning, you know you can’t do it that early. Then adjust and start around five in the morning instead. You still have four hours to grab their attention, and if they like you, they may be able to stick around for longer or adjust more to your schedule due to the difference not being too bad.
Just be sure to advertise it everywhere you can and actually stick to it. If you know you can’t make it warn your audience as far in advance as possible. For example, if you know that you will go on vacation in a month. Tell them right then. Don’t wait around. This way, they can plan their schedule and come back to you easily when they know all the information. It humanizes and personalizes your image. It shows you value your audience and content.
Here are more reasons why creating consistency is vital to live-streaming:
To Set Good Expectations
Consistency ensures that your viewers know what to expect from you. Thus, making them more likely to return. Consider the last time you went somewhere. More than likely, the consistent quality or your expectations are always met, which is why you keep going there and returning for more.
To Help Adjust Your Audiences Behaviors and Loyalty
A consistent schedule builds a more loyal audience. They are more likely to show up regularly if they know when and trust you will show up. They can schedule it into their busy daily lives more easily and are more likely to add it to their schedule when they see you commit to it.
For Increased Engagement
With increased loyalty comes increased engagement and interaction. Consistency ensures that more viewers show up and interact as you gain more of their trust.
For Increased Respect and Creditability
Again, when you are consistent, the expectations your audience has set for you are often met. Meaning your respect and creditability are increased, too, as you continue to show your value.
Don’t let the common mistake of inconsistency get in your way of being the next successful streamer – the benefits far outweigh the reasons to avoid it. Through consistency, you achieve the respect, credibility, and loyalty you need to be successful.
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