DIGITAL STARTUP SOCIETY BLOG
Creating A Content Marketing And Promotion Schedule For Each Post
The best way to get the word out about the content you create is to promote it. There are many ways to promote content so you’ll need to figure out the ways you want to promote and market your content in advance so that you can decide. When you create a content marketing and promotion schedule for each post it’s going to be a lot easier to ensure that it gets done. What’s Acceptable for the Platform? Each platform has a personality. Twitter is different from LinkedIn for example. If you want to promote to people on a...
Don’t Just Share That Content Once
You may be surprised to find out that you don’t just create the content and let it sit. Instead, you need to promote it, and you should promote and share it more than once. Many people who are new to online marketing get scared when told they should share their content more than once but it’s true. The reason is the way social media works, in that everyone doesn’t see everything you post, so if you really want people to see it you need to share it multiple times. The Stats Speak – According to Kissmetrics.com re-sharing content increases...
Ways To Promote Your Content
you publish it, is to promote it. Content should be promoted just like any other product you’re proud to deliver to your audience. Thankfully today there are numerous ways to promote content online. Facebook Ads – When you publish a snippet of your newest content on Facebook you can now boost the post to get more eyes on it. However, the best way to do it is to make it into an advertisement instead of just boosting the post. Social Media Sharing – Be sure to add all the social sharing options you can on your posts and...
Daily Habit for Success: Manage Your Money
A daily habit that will propel you to success is learning to manage your money. This isn’t really about investing. Although you should definitely set up regular investments and plan for your future, this is more about the idea that you should always know what’s coming in and what’s going out (and from and to whom) any moment of any given day. To manage your money every day, you’ll want to: Develop Plans for Your Money – What you do today with your money has everything to do with the plans you’ve created for the money you have. If...
An Example Of A Content Marketing Funnel
Your audience has a process that they go through when they’re deciding to make any type of purchase. It’s mostly unconscious but we know that they do it. This is called the buying cycle. The buying cycle is part of the content marketing funnel in that you need to create content for your audience at every stage of their buying cycle. You can use the content that you create to leverage all the stages in the buying cycle. Let’s look at this more closely. Look at the following as if it’s shaped like a funnel with the widest part...