DIGITAL STARTUP SOCIETY BLOG

One of the reasons many people claim that they have trouble creating content is that they don’t understand why they’re creating it. Every piece of content you create needs a reason for being, otherwise, you’re wasting your efforts. Let’s look at some common reasons you need to create content. To narrow down the purpose of any type of content you’re creating you want to ask yourself a few questions. Who Are You Creating the Content For? Use your audience persona, or a customer persona to help you focus yourself on the content you’re creating. The content you create for people...

-+5The great thing about creating content is that when you start one thing it can be repurposed into many other content formats. Therefore, one piece of content can be turned into at least three other content formats which help you do less work. Understanding the different content formats will help you know how to repurpose and create content that your audience will consume and respond to. Text Content – Anything that you type out is text content. A blog post, an article, a white paper, an eBook and so forth. This is all text-based content that people will need to...

Headlines are an important part of the content that you create. A good headline will improve click-through rates ensuring that more of your audience gets the benefit of your content. A bad headline may distract your audience and cause them not to click through, or worse, click through and then leave without using your content.  Keep it Simple – Headlines don’t need to be complicated. The most direct and simple headlines that you can create will usually perform better than trying to think outside the box too much. Strong, descriptive, verbs and words will improve clicks exponentially.   Don’t Be...

If you want to ensure that the content you’re creating is getting maximum exposure a great way to do that is to syndicate your content. When you syndicate your content, you push your content out onto third-party sites. The content can appear in full, as a snippet or even a link. Content syndication when done right can boost views and thus increase your audience as well as your revenues. Creating Your Syndication Plan To get results from content syndication you need a thorough understanding the goals you have for your content. For example, if you’re trying to get more leads...

When you start creating content you probably wonder where the content should go. Most of the time the content should be on your site but sometimes you’re going to want to put content on other sites too. Putting content on other sites will help you become more well-known, build your audience larger, and help establish authority in your niche.  Let’s define a couple terms quickly.  Search Engine Optimization – SEO is the process by which you optimize the content you publish to ensure the most targeted website visitors and traffic are going to your offers. There are two types of...