DIGITAL STARTUP SOCIETY BLOG

List building is an important part of building a successful business today. Whether the business is online or offline, bricks and mortar or completely digital doesn’t matter. Every business needs to focus on list building to ensure they have an active and responsive audience that is building so that they can keep their business going and even somewhat predict their income as time moves forward. Building your email list with opt-ins, freebies, or lead magnets is common terminology that you may have heard of. In-content list building is simply putting the freebies within the content of your website. They can...

When you decide to work with influencers, you must take the time to figure out exactly what your goal is for the campaign and then find the right people to promote your brand in the process. If you don’t plan, you will not succeed in the way that you desire. Planning may seem to take time, but the truth is, it saves both time and money by ensuring you work with the right folks.   The following are some common ways to vet or verify your influencers before you let them sign a contract:  Study Their Audience and Engagement Look...

It can safely be said that one of the most important things you’re going to do for your business is to build your email list. When people tell you that, “the money is in the list” they’re not just blowing smoke or using keywords. They are telling you the truth. Think about the fact that when you build an email list you have access to your audience 24 hours a day, 7 days a week, 365 days a year and that you own the list.  Why List Building? If you build a strong email list you can almost give yourself...

To make any new process easier, it is good to develop checklists and templates to streamline the process. Even experienced authors and pilots use checklists to ensure they don’t miss a step.    Checklist to develop a successful social media influencer campaign: Defined Target Audience – Who are they, what do they want? Create an audience persona for each stage of the buying journey, so you know, and you can show the influencer who your audience is.  Outline Important Key Performance Indicators – Using the information in the blog post about the KPIs to track during your social media influencer...

Influencer marketing is pretty straightforward. First, you want to find the right influencers who already impact an audience that will want and need your products, services, and offers. Even if you have zero sales yet, and no audience of your own yet, using influencers who already promote to an audience who wants what you have will substantially shorten your journey to success.  Included below are the top five do’s and don’ts to follow so that you can run a successful influencer marketing campaign and repeat the success over and over again.    #1 Don’t: Focus on Follower or Audience Count...