DIGITAL STARTUP SOCIETY BLOG

By now you realize that content upgrades help you get more subscribers to your list by providing extra value to your audience. A content upgrade is content that goes deeper into the information or provides a simple way to organize the information you provide your audience when they download the gated content from your blog post or website. But, how do you create your first content upgrade from scratch? Step #1: Analyze Your Content to Find Most Popular Blog Post The most effective opt-in will be on pages that get a lot of views. Since the page already gets a...

A great way to grow your list is with content upgrades. Content upgrades are in-content lead magnets that are related to the content you attach them to. It’s kind of like bonus content that adds value to the content your audience is already reading and interested in. To get the additional content your audience member will have to sign up for it because it’s gated.  There are many types of content upgrades that you can create. Let’s look at some examples. Cheat Sheet – Help guide them through an action. For example, if you write a blog post about webinars...

When using in-content list building practices one of the things you must remember is that focus is everything. The more targeted your offers are to your ideal audience the better. The more targeted they are the better they will help your audience. The more targeted they are the more value they add. But the most important thing is, the more targeted the offer, the more likely they are to take advantage of the offer. To create a highly targeted opt-in, offer here are some things to consider. Know Your Audience You hear this constantly because it’s so important, but it...

When you’re focused on list building it’s better to have many points of entry to your list, just like it’s best to have many points of entry to your website. You can earn more points of entry into your website via your social media activity, guest posting, and even via paid ads.  The more points of entry you have, the more traffic you’ll receive to your website, which means more of your audience will also see the in-content lead magnets that you’re offering, and the more who will sign up and end up on your email list. Ends Side Bar...

Now that you know about in-content opt-in offers let’s get started quickly creating a quick one so that you can get started. There are several high converting spots to add an opt-in outside of your sidebar, slide, or pop up offers.  One way is to add an opt-in at the bottom of every blog post. The idea is that if someone reads all the way to the bottom of a blog post they are interested and will likely also be interested in an offer. This type of offer is considered a site-wide offer even though it appears at the bottom...