DIGITAL STARTUP SOCIETY BLOG

In order to find the perfect influencers for your campaigns, it’s important to go through an outreach process that ensures you find just the right people. After all, if you do this with a plan in mind and seriously check your information and data for accuracy, you can practically guarantee that you’ll be successful. Truly, you’re not even taking that much of a risk when you do this work to get it right.    Step #1: Create an Influencer List Form a list of the influencers you would like to work with the most. The bigger the list at this...

Evergreen content is content that stays fresh for a long time after posting it. Depending on the type of niche you’re involved with it may not actually last forever. But the idea is that the content should last as long as possible without an update, meaning that it’s relevant as long as possible.  If you have a non-technical niche, chances are the content you create today will still be good tomorrow. That’s what you want to shoot for, anyway. But, remember that not everything has to be evergreen, but you do want to focus on evergreen content for list building...

Anytime you do a life event you have an opportunity to promote your in-content opt-ins to grow your email list faster. In-content list building during webinars and interviews is very effective and quite like how you should do it with videos. Develop a Special Offer Just for The Webinar or Interview When an offer is laser targeted to the webinar and/or interview viewer you’re going to be much more likely to get subscribers. Don’t worry, you don’t always have to create the offer from scratch. Sometimes you can create it from PLR or from content you’ve developed before that matches...

If you like video, you’ll be happy to know that you can also build your email list using video. It doesn’t matter if your video is on Facebook, YouTube or elsewhere. It can work if the video is a live event or a recorded event. All you need is the audience and the offer and a way to give your audience the offer. Create a Dedicated Opt-in Offer Page The first thing you need to do to grow your email list using video is to create a dedicated opt-in page. Don’t make the page too long but do sell the...

While you will likely give your influencers an affiliate link to help them make money marketing your products and services, there are some differences between straight affiliate marketing and influencer marketing.    Let’s explore some key differences between affiliate and influencer marketing:  Costs – Most likely, it’s going to cost you slightly more to work with an influencer, at least initially. The main reason is that affiliate marketers do not charge anything up front, but influence marketers often make money both up front and per sale depending on the deal you make with them.    Compensation Models – You will...