DIGITAL STARTUP SOCIETY BLOG

A really good way to work toward creating a content upgrade is to develop an outline for a blog series. If you already have a blog series or two on your site you’re in luck because you already have a great content upgrade, you can offer. This idea works with new or existing content and is a simple way to create more opt-in offers. Start Fresh  Write the whole series in one document like you might an eBook or eReport. Make the compilation attractive by adding more images, more graphics, charts, call outs for stats and so forth. Turn it...

Every time you write a new blog post it’s an opportunity to use one of the lead magnets you’ve already created. You don’t want to put the opt-in offers on only one page or one blog post or article. You can put each opt-in within any type of content you create that matches and helps expand on the information. Blog Posts If you’re writing about something that reminds you of another blog post you wrote, or about a lead magnet that you created, it’s a great time to link to either one. Call it out so it’s noticeable. Say something...

The following are important questions to ask your potential influencers and key information they should provide back to ensure you pick the right influencer for your campaign:  Who Is Your Target Audience? – Ask them if they have an audience persona created or if they can provide audience demographics so you can be sure their audience really will want what you have. How Does Your Target Audience Algin with My Brand and Message? –  You need your own brand message and reason for existing, and it should align in some way with the influencers you choose to work with. Let...

When you engage in list building using content, content upgrades, and lead magnets you’re creating a funnel. Even if you never thought of it as a funnel it is. Let’s go through the process starting with website content, adding the lead magnet, and then leading your audience through an email marketing series so that you can make an offer that will monetize all your efforts. Create the Content  After you’ve done your due diligence and thought about who you want to attract to your website, what they need to know, what problems they have and how you can solve them....

No matter what you’re doing for your business testing and tracking is an essential element that you should not skip. After all, how will you know exactly what is performing well versus what is not performing at all? You may assume something is working that isn’t thus wasting your time continuing with doing it.  But, imagine how much better everything you do in your list building efforts if you know what’s working? Testing and tracking your in-content list building is the only way to know for sure what to do more of, what to stop doing, and what’s producing the...