DIGITAL STARTUP SOCIETY BLOG

Using pop up forms as part of your in-content list building is a great way to get more sign-ups. Many people claim to dislike popup forms but the facts when looking at the data suggest that popups convert more than other types of forms. This is true if the information you’re offering is well targeted to the audience and traffic you’re bringing to your website. A pop-up form is just a little bit of code that you can create by using landing page software or in some cases your autoresponder software. Some good software to look at is Leadpages.com for...

Nearly 63% of top brand marketers have reported working with ten or more influencers at one time. Further making proper communication and collaboration paramount to your success. Every business should already understand the value of appropriate communication and take steps to learn how to do so for each goal and department of their organization, especially when it comes to marketing and communicating to your target audience.    Here are six tips to establishing proper communication with any influencer:  Keep Communication Type Consistent If your influencer works mostly through e-mail, keep all the conversations there. However, if you work with several...

There are several ways you can present in-content opt-ins to your audience. You can use text links, plain text opt-ins, and graphic opt-in forms. It’s up to you how to do it, and you should probably use all three types to find out what works best for your audience, but in any case, the best way to start is by creating a landing page for each opt-in that you create.  Text Links  When you use a text link this means that you create anchor text for the link that makes sense. You often see this on menu options, when linking...

Nothing is ever completed properly in marketing without studying your analytics. You really don’t know why you experience success (or failure) without looking at the stats and understanding what they mean. Let’s look at a few ideas. Lots of Click Throughs to Post but No Conversions Sometimes you’ll do great getting traffic to a post, but no one converts. Go into your analytics and find out how many people are really reading the post. If you can use heat maps you can even see where they’re looking on the post. The point is you want to look at all the...

If you’ve ever created an audience avatar or created an audience persona you know how hard it was to narrow down one specific person to focus the information create on. But, even within that targeted audience persona, there are ways to target people even more. A good example to look at is thinking of who has purchased certain products you have or downloaded certain opt-ins. How can you go deeper? How can you go broader? Not Everyone is Interested in Everything The fact is, not everyone is interested in every single topic in a particular niche. For example, some of...