DIGITAL STARTUP SOCIETY BLOG

Most people become blind to offers that look the same or are always in the same spot. That’s why sidebar sign-ups, while shouldn’t disappear, shouldn’t be the only way your audience can get on your list. The reason is that when people come to your site they’re not going to look at your sidebar most of the time. They’re going there to read your content. Repurposing and changing up content will also ensure that you get more signups for your email list. For example, every now and then redo your signup forms to make them look different, change the call...

Developing your influencer contracts isn’t as hard as most people make it. The truth is that it’s always a good idea to get a lawyer to help you create your contracts but signing a document that you create is also acceptable in a court of law.    The following are the basic requirements for any social media influencer contract:  Parties To the Agreement – Include the legal names of the people subject to the contract terms, including their business name and entity type and address and contact information.  Terms Of the Agreement – One way to put all the terms...

One of the best ways to boost traffic is to use social media as a means for promotion, engagement, and research. In fact, the only effective way to build a targeted audience using social media is to share as much relevant content with your audience as you can, while also engaging with them about the content. After all, they’re already there. They’re already waiting for you to provide information to them that they need. Make it Visual When you share content on social media always include a graphic. People are more likely to look at graphics. You can create an...

When you start working with influencers, it can be tempting to keep it very informal, but the truth is, contracts and information help you avoid problems. This is good advice whether you’re working with influencers, service providers, or consultants. Contracts and clear information make all the difference.    Here are four things you should never neglect providing an influencer:  Contract or Agreement Once you have hashed out all the responsibilities of each party to the contract, make sure to put it in writing. Don’t be scared of contracts. List each person’s information and list the responsibilities for each party to...

You must remember that when you are focused on list building the idea is to move everyone from everywhere to your email list. You want most of the in-depth content that you share to be either with your list members, within a content upgrade or opt-in offer, or one-on-one.  Don’t share everything in your blog posts. The trick is to share useful information, but leave out a crucial step or tool that you know they need. That step or tool is going to make a very compelling lead magnet. Let’s look at a few examples. PDF Blog Posts – When...