DIGITAL STARTUP SOCIETY BLOG

A/B testing, often called split testing, compares the results of two or more similar email campaigns or funnel material sent to different audiences. After testing, marketers can use this information to determine which material converts the best. Thus, allowing you to perfect your email marketing campaigns and funnels more efficiently.    The following is why A/B testing is essential to the email marketing process and a few tips on how to perform them for maximum results:  To Increase Open and Click-Through Rates Improving your overall conversions is the main goal and idea behind split testing. When you test and track...

Did you know, nearly four billion people worldwide utilize email almost daily? What is even more interesting is that every second, three million emails are being sent. So that means by the time you finish this sentence, likely eighteen million emails, give or take, just ended up in people's inboxes, which is no surprise why sixty-four percent of small business owners have reported that using email marketing has been vital to their success and is why they continually strive to grow their email lists.  The most common and powerful way to grow your email lists is through lead magnets. Free...

Email deliverability is about how your readers or customers are receiving your emails. It includes keeping track of your bounce rate and increasing the safety and authentication of your email and internet service provider to ensure your emails don't get rejected or end up in your subscribers' spam folders. It's likely obvious to state, but if your bounce rate is high, your readers are not getting your content, and this can have an overall effect on how email providers view your content.    The following are a few ways to improve your email deliverability:  Enhance the Opt-in Process  Use double...

A MailChimp study conducted in 2017 on the "effects of list segmentation on email marketing stats" highlights the importance of list segmentation. In fact, it showed improved open rates by fourteen percent, increased click-through rates by one-hundred percent, and even better decreased unsubscribe rates by nine percent. Again, showing you just how valuable it is to your email marketing campaign.  List segmentation is the process of organizing your subscribers based on certain factors. For example, understanding that not all your readers or potential customers are the same, even in the same industry. Most of your readers or customers will be...

An email sequence is a set of emails sent to specific groups of subscribers or readers on your list. These sequences are either trigger-based or time-based. Trigger-based usually means particular sets of criteria such as demographics or behaviors that your subscribers perform will automatically send emails in the order you set up.  A few of the most common behaviors include their browsing behavior, paying customer or downloading your content. Time-based can be a certain number of days after a purchase, the subscriber's birthday, or anything based on any amount of time passing. Triggering a thank you or welcome email right...