DIGITAL STARTUP SOCIETY BLOG
The Importance of Email List Segmentation
Separating your email list subscribers into different segments of your audience is the process of dividing up your subscribers or customers into other flows or email sequences. When subscribers sign up to your email list, they will not receive the same emails as everyone else at the same time as they go along with the email campaign. Thus, segmentation allows you to better market and communicates to your new potential customers and readers. Most lists are organized based on three different factors: demographics, geographics, and behavior. Depending on your niche and marketing goals, you will need to organize them differently....
Five Common Email Automation Flows to Implement
Email automation flows are exactly what they sound like. It is a set of emails sent automatically to subscribers to streamline and enhance your email marketing process. Automation can be set biased on time or a certain set of events, such as signing up for a newsletter. Automation will send them a welcome email. It will also ensure they receive the other emails in the series consistently. What's more, is it can better segment your list to target and refine your communication to see better results and conversions. It would be impossible and highly time-consuming to send each email yourself,...
How to Conduct an Email Funnel Audit in Five Easy Steps
An email funnel audit is a process of reviewing every step of your email marketing process to ensure you see proper conversions. I know you don’t want to waste time, resources, and worst -- subscribers -- due to poor email content, poor understanding of your audience, or the email marketing process altogether. However, proper review, implementation, and reform are required to run a successful email marketing campaign. Furthermore, if you want to see a high return on investment, as the average is forty-eight dollars for every one dollar spent, then you must audit your funnels. Here are the five...
Common Email Marketing Mistakes and How to Avoid Them
While email marketing may be the best way to engage and increase sales, you can easily make mistakes. The email marketing process requires preparation, review, and evaluation to keep it running smoothly and successfully. Unfortunately, if you don't know what you are doing, you can fall into some common poor habits that result in a poor return on investment. The following are some of the most common email marketing mistakes and how to avoid them: Only Using Email to Make a Sale If the only emails you send are promotional and full of sale links, you are already doing...
How to Write a Lead Nurturing Email Campaign
One way to grow a loyal audience with a strong relationship that understands your business value is through lead nurturing email campaigns. These are personalized and automated emails sent to subscribers throughout their journey with your business. It is designed to maximize the potential of your email list and to ensure its sustainability. It's about not neglecting the leads you worked so hard to get in the first place. Statistics show that it costs a lot more time and money to find new leads than to nurture those you already have. The following are a few examples and tips...