DIGITAL STARTUP SOCIETY BLOG

To perfect your email marketing funnels, you need to be aware of certain factors that hinder your success. Many red flags are obvious if you just know where to look. Thankfully these red flags have plenty of solutions to them as well.    Here are five common email funnel red flags to take notice of in order to see proper conversions:  Low Open Rate While this is not a metric you usually want to use on its own, a low open rate at least indicates that your subscribers are not reading the content. Meaning your deliverability could also be low,...

Crafting the right Email funnels is an important marketing strategy to understand if you want to maximize your profits and better communicate and engage with your target audience. While it may be hard to believe, email marketing still outperforms social media by nearly forty percent more. Not only does email marketing generate more revenue, but it is also more productive as it is three times faster.    Here are the four easy steps to creating a high-converting email marketing funnel:  Step One: Lead Generation  The most crucial step to creating a high-converting email funnel includes your brand awareness and lead...

Email funnels are a set or series of marketing materials that inspire your audience to do something—most of the time in the form of a purchase or to benefit your company in some way. Your emails provide value that persuades your audience to purchase your products, follow your social media pages or become a loyal audience and customer.  At the start of every email, the funnel includes an opt-in that gets your audience's attention and trust in exchange for their email address. Then once you grab their information, you can start going down the email marketing funnel through well-timed and...

Google web stories is a feature that allows you to publish content in a different format than your blog that is highly attractive and shareable to mobile users. This format is similar to what you see on popular social media platforms like Facebook, Instagram, and Snapchat. It uses video, graphics, text, and other features to tell a story that your audience is interested in or needs through a more attractive and engaging format to your audience.  Using features that attract more mobile users is more crucial than ever, as nearly seventy percent of those using the internet to shop use...

Just because most social media stories only last for twenty-four hours doesn’t mean you shouldn’t take the time to create a detailed content plan. Your social media story content relies on it to keep your brand image, message, and value consistent and audience engaged. Avoid confusing and boring your audience with lackluster or a hard sales-like approach on your social media stories.    Here are six tips to help improve your social media story content to increase your engagement and other important business conversions:  Be Personable and Less Formal A mix of informal and formal content is the best approach...