DIGITAL STARTUP SOCIETY BLOG

To improve your affiliate program, it’s essential that you think like an affiliate. You can do that by studying your affiliates just like you would your audience. You need to know in relation to choosing an affiliate program, what are their criteria for promoting a product their audience will want to buy? Then you need to ensure your program fits their criteria. If you already have an affiliate program, go to your website, and with brand-new eyes, document the path you take to find, sign up for, and use your affiliate program. Is it easy to log in? Is it...

One of the most wonderful parts of an affiliate program of your own is building relationships with your affiliates. Of course, if you have thousands of affiliates, that can be really hard, but did you know that more than likely 20 percent of your affiliates are going to make more than 80 percent of your sales? Because of this, you can build a stronger relationship with those 20 percent which will be easier. The Pareto principal, known by many names such as the 80/20 rule, states that for most events in life from personal to business, 20 percent of your...

If you want to have a successful affiliate program, it’s vital that you ensure that it’s offering the things that affiliates need and want. For example, how does your affiliate program compare to your competition’s? Are you offering the types of tools that they need? Are you paying a fair commission?  Study Your Competition – The people who are your direct competitors use something, and it’s probably that most of them are using specific software and way of working with affiliates that they’re used to. Study them, join their programs, make some sales. See how it works from the affiliate’s...

Let’s take a quick walk down memory lane and browse through all the different topics we covered over the past 29 days. It’s amazing what you’ve learned throughout this 30 Days to Develop Your Brand challenge.  You’ve learned the importance of branding, how to get started with branding, and how important your brand’s core message is to your overall branding to ensure that it lasts through the test of time.  The following list will enable you to come back to these posts any time you need a refresher. If you have not implemented everything, you’ve learned that’s okay. I know...

Now that you have your branding created and you’re ready to move forward building your business and spreading brand awareness, how do you ensure that you stay true to your brand moving forward?  Turn Your Mission Statement into Wall Art – This is one of the best ways to remind yourself of your reason for being every single day before you do one bit of work. Reviewing and thinking about your mission statement is also a great way to come up with more content.  Always Review Your Marketing Toolkit – The reason you need a marketing toolkit is so you...