DIGITAL STARTUP SOCIETY BLOG

One way to further your brand is to create a branding message along with a tag line that will let people know what your business does in one short sentence. The process of creating this message may take a bit of work, but it’s more than worth it to do the exercise. It will help create focus in all your marketing efforts because you only need to look at the message and tag line to know what direction to go. Make it Memorable  Creating a tagline that is easy to remember is the key to the success of that tag...

Branding is a lot more than logos and fonts. Branding speaks to the feelings evoked in your ideal customer when they encounter your business name, symbol, mark, information, content, ads, or products. However, how do you maintain consistency overtime when it comes to your branding while also keeping up with modern times, ensuring your audience knows who you are for years to come? Look at Examples – Check out long term brands that you know about including Dove, Tide, Martha Stewart, and others. Look at their marketing and advertising over the years. What do you notice? How do they evolve...

When it comes to online marketing, many business owners want to do everything organically. However, in today’s very crowded markets, you’ll get known faster if you understand that advertising, paying for marketing, is also part of your branding strategy.  Types of Ads to Run When it comes to running ads on social media, you can run ads to build awareness, or you can run ads to try to make direct sales of your products. Most people want to run ads to their product because the return on investment is more obvious. For example, the ad cost $1000 and brought in...

One major benefit of online communities to the owner and business is that all the members' information is available when engaging with others in the group or the content you publish. This information will help you re-work and improve your products and services to keep them interested and buying more.  When you think about this fact, it means that communities are just as important to you as they are to the members who join. It’s simple, the more you know what your audience wants, the better you can deliver a high-quality and valuable product or service to them in the...

To have a sustainable and profitable business, you must have involved or engaged customers, new or old. An active community includes tools and resources that help you attract new customers and retain old ones to keep your business running and profitable. Conversely, a not engaged community will fail to establish the positive reputation and brand awareness you need to grow your business.  The following are the four common ways community engagement help grow your business:  Promotes Long-Term Relationships and Trust  A community keeps the discussions and the former promotions inside it forever. A new customer can pop in today and...