DIGITAL STARTUP SOCIETY BLOG

Proper and effective customer service can make or break your business. In 2019 Forrester Consulting surveyed over a thousand different customers across two-hundred enterprise brands to learn what customers really want from brands.  One important takeaway was that nearly two-thirds of respondents reported how one unpleasant experience with a brand caused them to switch brands instantly while also warning their peers to stay away -- showing you just how important proper and effective customer service helps you retain your customers and keep them happy.  In addition, growing a community for your business can instantly improve your customer service and build...

Creating and building a brand community provides loads of benefits to you and your members. However, to achieve these benefits, you must be sure you give your audience the right information, tools, and resources. Unfortunately, many brands in online communities are making many mistakes today that are destroying their true and fullest potential. Here are the six most common community-building mistakes to avoid while growing a more successful and sustainable business:  Lack of Clear Goals and Community Focus  Before you start building your community, you need to know what your brand stands for and the goals of having a community...

Communities work because they are engaged. Engaged people feel connected and form relationships that keep them around long term. Thus, allowing you to grow a healthy and sustainable business. In addition, through these communities, you can inspire your members to take action that benefits your business and them.  Follow these three steps to build a highly engaged and active brand community:  Step One: Define Your Business Values and Align Them with Your Customer Needs  Your customers’ needs come first, but you need to understand what your business values are. When you can share what you stand for and show that...

Branding is so important because it is what will set you apart from your competition in a very clear way. Proper branding includes all aspects of how your business makes your audience feel from beginning to end and puts your customer in the driver’s seat in terms of their preferences but based on your goals. Several branding factors work to make you stand out from your competition.  Be Original  You probably think, of course. Well, of course, the brand needs to be original, but you’d be shocked at how many people tend to try to match too many other brands...

While all brand communities should be working hard to provide value to their audience, it is important to look into all the benefits they give back to see why the challenging work is worth the effort. Communities take time and hard work through unique content and creativity that inspires your members to grow with you and others outside the group. Here are four vital ways communities provide endless value to your business:  Communities Make You Stand Out Against the Competition  When you host a vibrant community that makes the audience feel heard, you will stand out from your competitors in...