DIGITAL STARTUP SOCIETY BLOG

In previous blog posts I’ve shared quite a bit of information with you about coming up with a solid SEO strategy that can boost your rankings and the traffic Google and the other search engines send your way. By the way, I haven’t spelled this out yet, but Google is what you want to focus on. It is your best shot at traffic and if you optimize well for Google it will work well for the rest of them too.    Start By Setting A Goal    The first step of any good strategy is to set a goal of...

The best SEO campaign and high rankings won’t help you if you don’t take user behavior and preferences into consideration. It starts with things as simple as what keywords and phrases you choose to rank for. If you pick something that your ideal customers and client aren’t looking for or the phrase, your content, and your offer don’t match, that keyword ranking is doing you no good.    But it goes much deeper than that. What the search engines - Google in particular - want to see is that when someone clicks on a high ranking search result matters. They...

Productivity is all about outcomes. An Assembly line is productive when it puts out the maximum number of products possible in a given time frame. Our lives are productive when we complete tasks and things we must do and still have time left over for what we want to do.  Ultimate productivity includes completing these tasks with minimal time and effort and maximum efficiency. Sadly, many people confusing being busy with being productive. That’s simply not true. Busyness does not mean you are achieving your goals and being productive.   How hard are you working?  Society loves a hard worker....

Large websites (think Wikipedia) and those that have been around for a long time, often have a leg up in the competition for the top search result spots in your favorite search engines. That doesn't mean you don’t have a shot though. In an effort to bring their customers - the people that type in the search - the best results possible, search engines like Google are weighing relevancy quite heavily. And that’s what you can use to your advantage even as a small guy. Here’s how:    Be Specific - Go After The Long Tail And Niche Down   ...

As soon as you start to learn about search engine optimization, you'll hear about site authority. Usually right after you learn about keywords. And for good reasons. It is one of the big factors of how well you will rank for anything on your entire site. Let's look at what you can do to boost your website's authority.    Internal And External Links    The most basic sign of authority is the one that was first implemented in the birth days of Google. The idea was that as people find high-quality and helpful content and link to it the cream...