DIGITAL STARTUP SOCIETY BLOG

If you did an audit of various websites, you’d quickly see that not every page that does on-page SEO well ranks well. They may have chosen keywords wisely and optimized their content for them. Yet still, they are buried deep down in the search results while other sites rank with the bare mention.    One of the main reasons is the trustworthiness of one website over the other and there’s a lot you can do to make sure you measure up. Show the search engines and just as importantly your readers that you have a website that can be trusted. ...

Let’s talk about keywords. These are the words your target audience types into their favorite search engine (think Google), to look for more information on topics you can help them with. It’s the cornerstone of any SEO strategy.    Keywords and Key Phrases   Before we go any further, I think it is important to note that we’re not talking about single words here. You’re not going to rank for “butter” for example, even if you are a dairy farmer and that’s what your customers are looking for. Instead, what you want to go after are longer key phrases that...

Being a mentor is a wonderful thing. Helping lift up-and-coming leaders up and help them grow through a mentorship relationship helps the mentor and the mentee. Outside of mentorship, leaders can help one another out too. Your colleagues need your support to help them thrive and grow….because leadership isn’t for the weak.    Everyone faces tough times- Businesses close, projects fall apart, new launches are delayed, and things at home can impact everything else. Leaders need other leaders to help. No one understands the struggles that leaders face better than other leaders. It’s important to lift leaders up and help...

Your promotion to leadership isn’t the end of the line…You’ve only just begun the leadership journey. Becoming a leader qualifies you to lead others, but your skills will grow over time making you more and more effective. Growing as a leader should always be the goal whether you’ve just begun or you’ve been leading for years.    The best leaders have things in common. They are generally-   Confident Considerate Consistent    Being confident, considerate, and consistent are not static things. They change all the time. Being confident wanes from time to time when life throws curve balls. Being kind...

If you’re in a leadership role, you didn’t get there on your own. Someone at some point poured into you and helped shape you into the person you are! Having a mentor can make all the difference when it comes to being an effective leader. Being a mentor helps pay forward the help you’ve been given and the lifetime of knowledge you’ve accumulated.    Mentoring others makes you a better leader because it helps you    Teach a wider range of skills Motivate new leaders Keeps you grounded    Mentoring teaches more than the obvious- Mentoring an up and coming...