DIGITAL STARTUP SOCIETY BLOG

Building a brand people love isn’t that hard if you stick to the basics. Build a brand that is unique and a true reflection of yourself. Identify your target customer and serve them well. Those seem like pretty easy guidelines, don’t they? They are, but there’s some common mistakes out there that could cost you some love.    Common Mistakes People Make that Can Cost them Customers and Revenue   Mistake: Only paying attention to your customer. Knowing who your ideal customer is and what they are looking for is vital. After all, they are the ones you want to love...

Building a brand isn’t about color codes, mobile-friendly websites, and a cool logo. Those are all very important and can make you stand out and be remembered but being remembered isn’t the same as being loved. Building a brand people love is something more than on-trend fonts and having a catch phrase.  Building a brand that stands up to the test of time and the fickle habits of consumers requires 3 keys- Key One- Actions that align with messaging Key Two- Personality that aligns with messaging Key Three- Fostering relationships over transactions  If you focus on these three keys, the...

We’ve talked a lot about email marketing and becoming better email copy writers throughout this challenge so far. Today, I want to put the focus on our readers and what we need to do to ensure that our marketing and our business in general is a good fit for them. I want to shift our focus firmly onto how we can serve our customers and prospects. Why is this important? Because when we serve our customers well, and help them reach their dreams and goals, they will be happy long-term customers who are ready to buy again and again.  The...

Hold on! Before you start choosing fonts and securing website URL’s, there’s a step you must take before any of that. Before you order those business cards and hire a virtual assistant you must create a mission statement. A mission statement is a formal statement of the aims and values of a company, organization, or individual according to Google.  Let’s break that down.   Mission Statements Explain Why the Company Exists  A company’s mission can be as simple as to serve hot food out the window in less than 50 seconds. Or, it can be to change the way people...

Throughout this 30 day email marketing challenge we’ve been working on becoming better email marketers. Today, I want to share my top three tips for becoming a better email copywriter with you. Follow them throughout the rest of this challenge and of course going forward, and you’ll continue to get better at writing convincing emails that will get your readers taking action.  Never Stop Studying  The first tip is to never stop learning about copy writing and email marketing. There’s always something else to lean and something new to try. Keep getting to know your audience better, keep reading and...