DIGITAL STARTUP SOCIETY BLOG

When it comes to branding, it needs to make sense for your vibe and feel comfortable for the skin you’re in. Branding should be consistent with your values and everyday lifestyle. It wouldn’t make sense to build a brand promoting cussing like a sailor and drinking beer if you tend to be docile and drink lattes. When it comes to branding, it should reflect what you love.  We are influenced by branding all the time. We choose our favorite coffee shop, sneakers, grocery store, and more all based on branding. Don’t be fooled into thinking you aren’t affected by branding-...

Your brand is sort of like your identity. It should be unique, easy-to-understand, and draw people towards you. Your brand is representative of who you are, sometimes without saying a word. Your brand may go ahead of you, trail after you, and linger in people’s minds in your absence. Done well, it will be memorable enough that people can’t shake it from their minds triggering them to think of you at the exact time they need whatever it is you have.  Anything can be a brand.  Coffee Mattresses Tequila  People That means that you, yourself, may be a brand that...

Today I have a very important copywriting and marketing concept to share with you. It may not seem like much of a big deal at first, but trust me, it makes a huge difference in your conversion rates and thus your sales. What is this big concept? It’s the idea of being congruent throughout the entire sales funnel.  Email marketing is a big part of your sales funnel, but there are other parts to it including your opt-in page to get your readers on your list in the first place. Going back even further, there’s everything you’re doing to get...

Life is not meant to be done at full speed twenty-four-seven. It's not a sprint or a race; It's a long and steady marathon or voyage. You can't expect to do anything right or get work done if you are exhausted all the time. You need to slow down and find ways to manage your energy better to be more productive and flourish within your business or personal life.    The following are five ways to help manage your energy:  Learn to Let Go  You don't need to be in control of everything. In fact, the only thing you are...

Do you ever wish someone else could just tell you what to do, give you a little nudge when you feel demotivated, or tell you to knock off those bad habits before you get too far? Thankfully, you are not alone, and many people use these very questions as part of their mission statement. Mentors and coaches can provide exactly what you need to lead a more successful life.    The following are five ways mentors or business coaches can help you be more productive in life and business:  They Provide Knowledge from Hands-on Experience Mentors can provide experiences, knowledge,...