DIGITAL STARTUP SOCIETY BLOG

The only action that matters is action.  Action constitutes the work, the steps, the "action" necessary to reach your goals and aspirations. While planning and creating your vision is a vital step that many fail to account for, it's hard to fix it.  People often create new plans and ideas repeatedly but never take the necessary first step or action to make it happen. As long as you create a realistic action plan for your business goals, you won't fall into this trap.    Here's how to create a realistic action plan for your small business: Start with A Main...

The main idea of productivity is always to work smarter, not harder. Just because you are active, working hard, and doing stuff does not mean you have used your time wisely enough to be productive. Unfortunately, a myth equates being "busy" to being highly productive, while not being "busy" equals laziness.  However, the most productive people can easily seem lazy with this mindset when they got all their work done already and get to take the rest of the day off.  Remember, the formula for productivity is your output over your input. If your input significantly outweighs the output, you...

When you think of being productive, what is the first thing that comes to mind? Before you continue reading, briefly write it down in your journal or a notepad. Really think about your own definition before you continue. This way, you can be sure your perspective is really where it needs to be to run a productive business.  Productivity has a variable definition and affects every aspect of your life, both business and personal. When you think about it, every decision you make and action you take affects your productivity somehow. Your health, creativity, journey in life, or direction of...

Today is the final post for the Use Storytelling to Benefit Your Business series. We’ve learned a lot in the last five days. From identifying your target audience to how to take them on an epic hero’s journey. Looking back on day three of the series I shared some top tips for telling stories that build your brand. One of the top tips was using your vulnerability to draw people in. Today I want to expand on that to show you how your backstory can increase your sales.  Most people make their buying decisions based on their senses and emotions....

Have you ever heard of the hero’s journey? While you may not recognize it by its name, you’ve experienced it many times. The hero’s journey is the term used to describe a style of storytelling. All great books, movies, and other compelling stories use a version of the hero’s journey whereby the main character goes through a specific series of events that takes the audience on a wild ride.    The hero’s journey breaks down like this:  Departure  The main character, who is usually an average person is called to take bold action usually to save their family or community ...