DIGITAL STARTUP SOCIETY BLOG

You may be all in when it comes to the idea of telling stories in your business, but you may be scratching your head wondering where to begin. Sure, telling stories is powerful, but what does your story need to include to build a brand and get loyal customers?  There are a range of ways to start telling stories that build your brand and help the market identify you. Some are subtle and some are bold and obvious. Here are some top tips for telling stories that build your brand.  Top Tip- Use humor  Top Tip- Give exclusive scoops Top...

Every successful business has a niche. A niche is the term used to describe the very narrow and deep sliver of the market a business serves. The narrower the market, the more powerfully you can serve them. Knowing who your target audience is can help you home in on their needs and help you market to them specifically.  Once you’ve identified your target audience you can begin to tell them great stories that resonate and help them make their buying decisions. Here are some fun examples to consider-  Athletic companies sell apparel and equipment to athletes and sports-minded people. Their...

Everyone loves a good story. From watching a thrilling movie, to reading a great book, storytelling is an amazing way to convey compelling information. We think about storytelling when it comes to entertainment but there are lots of ways to use storytelling, including in business.    Customers Resist Being Sold  If you ask most people, they will tell you they don’t want to be solicited for buying goods. They don’t want sales pitches or to be targeted by ads. When they make purchases it’s generally because they relate to the item or service. What helps them relate? A great story! ...

Are you constantly struggling to get your work done? You start one project only to find yourself tapping away at another, then the next two minutes, you find yourself doing it again but on something completely different. Even with a to-do list, you can’t seem to get on track and find the focus to finish your tasks. It’s easy to do, but you must change your bad habit before it gets in your way.    Your lack of focus is affecting your business success in the following common ways: Leads to Poor Productivity and Quality of Work When you don’t...

If you want to achieve your business goals or live a happier life, you must learn how to be more accountable. Accountability means that you take ownership and responsibility for yourself—no matter what challenges and things get in your way.  It’s excluding excuses from your way of life and harnessing values that increase your productivity. When you better understand how your actions or lack of activities affect everyone around you, you can better control what needs to be done or improved to accomplish your goals.    The following are a few ways that can help you become more accountable to...