DIGITAL STARTUP SOCIETY BLOG

Part Two – Broad Cast Emails  Now we’re going to switch gears and focus on your outgoing broadcast messages. Since you’re working on and sending these emails in real time, there’s a little less work to do, but thinking through some things and doing a bit of testing is some time well spent.  Review Your Schedule  Start by taking a fresh look at your current email marketing schedule. Evaluate what’s working and consider changing it up to take better advantage of your list and your messages. For example, if all you’re doing is sending a monthly email newsletter, consider breaking...

So far we’ve focused a lot on the bits and pieces involved in building your list and finding your readers. It’s time to switch gears and focus on the actual email marketing. There will be a bit of overlap here and there, but I’m sure you’ll find some fresh ideas and new tasks to add to your running list of forgotten email marketing and list building tasks.  Part One – Auto Responder Messages  Let’s dive right in and start with the first email that goes out to your readers - the welcome email. I briefly mentioned reviewing this earlier as...

Ready to get to work? Let’s start by looking at some list building tasks that you may have forgotten about. Hopefully you haven’t ignored all of these, but I’m sure you’ll find a few things throughout this chapter that could be improved upon.  Growing your list on a consistent basis is one of the best things you can do to insure growth. If you want your business to thrive, you need to do something every single week that helps you grow your audience and your subscriber base. I’m sure there’s a lot you’re doing already to send fresh traffic to...

List building and email marketing are important parts of our online businesses – or brick and mortar businesses for that matter. They help us stay in touch with our target audience, get to know them better, and of course continue to bring them back to our site or store again and again. Since you’re reading this report, I’m assuming that you already have a list and that you’ve been sending emails to them on an at least somewhat regular basis.  Chances are that you set up your list and your first few emails quite a while ago. You’re comfortable with...

Whether you’re just starting out or have been blogging for a while, developing creative blog graphics can be a struggle. If you’re new, you may not even know how to start the process. If you’ve been around the block, you may discover things are getting a bit stale. It’s easy to become overwhelmed or fall into a rut in a creative profession like blogging. Taking some time to peruse visual sources and do some research may just be the key to providing you with a boost of creativity and optimism. Read on to learn just where to find design inspiration...