DIGITAL STARTUP SOCIETY BLOG

Color is an essential element of your blog. The palette you use is a representation of your blog’s brand and is actually the first thing people associate with your name. Your colors should match the message you wish to send, and they should be consistently used in all promotional materials. Social media imagery, post graphics, blog banner and other promotional materials should carry out variations of the same color palette. With all of the colors available to you, choosing just a few can be a daunting task. Follow these tips to choose a color scheme that works for your blog,...

Whether you plan to hire a graphic designer to create visuals for your blog or you want to learn some basic design skills on your own, it will benefit you to gain an understanding of the terminology used in the profession. Learning the lingo will help you to communicate clearly with your designer or to grasp the fundamentals of good design prior to attempting to give it a go. Take time to familiarize yourself with these graphic design terms to lessen the overwhelm and give you more confidence to bring your ideas to life.     RGB   RGB is a...

The guiding philosophy in blogging tends to be the idea that content is king. While it remains true that quality content is essential, today’s bloggers need to consider other elements of their digital space to gain traction in an overcrowded market. Blogs can be effective tool for relaying information, developing a loyal customer base, creating a platform for your freelance work and asserting yourself as an authority in your field. However, to achieve any of these goals, your content must be seen by the right people. The creation of eye catching images is an effective method to help you get...

Facebook groups and Pinterest group boards are two specific and useful social media tools to utilize when working to network with other bloggers, but there are tons of other social channels that can also be effective for connecting with your tribe. It’s important to first discover where you people you want to meet hang out. By conducting a bit of research, you should be able to get a feel for where others in your niche and relevant others are hanging out. Let’s take a look at three of the most popular places and how to use them to grow your...

You may be aware of just how popular Pinterest is for social sharing, as well as for discovering recipes and crafts. The power of this outlet lies in its use of images to engage users. If you’ve ever used the site for personal or blogging reasons, you know how easy it is to lose track of time there while browsing all the gorgeous photos of tasting dishes and fun craft projects. You may even know that Pinterest is a great place to share your blog posts for promotion. But are you familiar with group boards? Many bloggers aren’t. If you’ve...