If you’re looking for a way to take your industry by storm and work with your competitors in a new way, look no further than industry training. Success in any industry makes it possible for you to offer training in that very industry by showcasing your experience in your information and training.
If you’ve mostly worked with the end audience, it can be tricky to transition to working B2B instead of B2C, but industry training is a great way to introduce a new income stream or break away from serving customers and go straight to serving your industry as a trainer.
Here are a few examples:
- You’re a Yoga Instructor who teaches Yoga classes to customers who simply want to do Yoga. You’ve been successful at fully booking your studio time and one-on-one students using specific methods to do so that you can teach other Yoga Instructors how to do it, including offering Yoga Teacher Certifications.
- You’ve successfully built a multi-virtual assistant service providing services to business owners who need customer service, social media management, and community management. Now you want to teach other people to start a Virtual Assistant Company, or how to provide the best customer care, or how to build a popular and profitable community.
- You are a life coach who coaches clients one-on-one to overcome imposter syndrome and anxiety as they pursue their goals. Now you want to offer corporations this training in a group environment to help their salesforce become more confident and less anxiety-prone.
- You write romance novels for the end reader and have created a six-figure business selling your books through Amazon Kindle without using a publisher. Now you want to teach other writers how they can succeed doing the same thing.
- You’re a successful influencer who has made millions of dollars using your influence over the years. You know the ropes to become a profitable influencer, and you can teach others to do it too.
In every case mentioned above, the business owner started selling to the customers but once established, finds ways to sell to the competition in addition to or instead of selling directly to the customer.
Once you transition to this type of business, you’ll become known as an industry leader because people will be using your training in the real world to accomplish their dreams. Your training will begin to set the standard.
If you’re concerned about teaching people how to be your competitor, don’t. Remember that very few people do what it takes to make it in any industry truly. Instead of creating more competition for yourself, you’ll stand out from the competition, and customers will trust you more and want to work with you even more because you set the standard after all.
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