DIGITAL STARTUP SOCIETY BLOG — Customer Follow UP

  In yesterday’s blog post I shared my thoughts on the value of a customer list with you. Today I want to share a simple but oh-so powerful strategy with you to start taking advantage of the fact that your existing customers are your most valuable assets. To grow your bottom line, you only have a few options. You can cut expenses, you can get more customers, or you can increase how much money each customer spends with you. Getting customers to spend more with you without having to raise prices (and often lower conversion) is what the remainder of...