When you think about making something of value-free it might make you wonder about why do that. But, when you understand that you can also monetize your lead magnet by upselling, cross-selling, and promote products right in the lead magnet then you soon realize that the lead magnet isn’t free at all.
It’s free to the user up front, but a certain percentage of your audience that downloads the lead magnet – assuming you’ve done a good job with targeting – will also click through to look at the products and services you recommend to them via the lead magnet so it quickly becomes a win-win to the targeted audience if you’ve done a good job learning the audience and creating a targeted lead magnet.
When you monetize your lead magnet you can start making money faster and essentially get paid while you’re nurturing your audience. Plus, there is an amazing benefit to monetizing your lead magnet. This amazing benefit is the fact that it gets your audience used to buying. And, when someone does buy via clicking through a link on your lead magnet you can move them to a new email list by using tagging to better segment the list.
When someone buys from you in that way, then you know they’re ready to get more information about more things they need and want. Your job now is just to inform them about that service or product that they’ve already suggested they wanted by their act of signing up for your email list through the lead magnet and then clicking through the lead magnet to buy something you’ve suggested within it.
Getting your audience into the habit of buying the items you suggest requires that you really understand who they are, what they need, what they desire, and what they want. To do this you need to use analytics to track what gets your audience active and clicking and it all starts with the first item they get from you which is typically either a lead magnet or a low-cost item. This is the time you show them through your actions that you’re trustworthy as well as the go-to expert in your niche.
The process looks like this. First, create an easy to use a targeted lead magnet that solves one problem for your audience. Then include within the lead magnet strategic opportunities for your new audience member to make purchases that you recommend. When you recommend high-quality solutions to your audience they get used to trusting you and they’re much more likely to keep opening your emails and taking your advice.
Because of this dedication to your audience, you’ll build your list faster and make more money while you’re building your list. All along you’re also building trust with your audience members because you’re careful about what you recommend, and you know what they want. You’re simply putting in front of them what they want and need anyway. You can do this because you know your audience so well.
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