DIGITAL STARTUP SOCIETY BLOG

Anytime you create a new information product you need to consider how you’ll market the new product. One way to do that is to go back to your old blog posts that are covering the same topic so that you can promote the new info product right there. A few other ways to use your existing content to promote the new info product are below.  Link Below Posts – A simple way to add information products that may be of interest to readers is to simply link to them below relevant blog posts. You can simply add a link or...

When using old content to create an info product it’s a good idea to tweak it to make it look brand-new. That way your audience won’t feel as if they’ve already seen everything you have to offer even when you use private label rights (PLR) or old blog posts to create a new information product. Making old content new again is just a matter of making a few edits, changes, and tweaks. Add Examples  Use screenshots, case studies, interviews, and more to add in examples to the original content to better explain the concepts you’re trying to get across to...

Every time you create a new information product, you create the desire for even more information due to the laser-focused information you create for the product. There is always a point that you can expand on to create the next information product. For example, almost every single post in this 30 post blog series can be expanded to be even more specific for an entirely new product. Let’s look at some examples of how we can expand on different types of information products that you may have already created. 101 Ways to Get More Traffic – This report has 101...

You have a wonderful source of information and insight into your audience through your email, social media, and blog post comments. It would truly be a shame not to use them to their fullest potential.  When you send emails to your audience it’s important to encourage and allow them to respond to the email rather than sending replies to a “no reply” address. Likewise, it’s imperative that you open comments on your blog, as well as encourage commenting on social media.  Remember, people like to do business with those that they know, like, and trust. It’s hard to trust someone...

Once you’ve been blogging for a while you’ll start collecting analytics that can help you create amazing products in the future. The right analytics can show you who your audience is, identify what they want, and give insight into how to provide that so that you can keep them. Using analytics like Google Analytics or other similar tools will help you find out what content is most popular so that you can use it as inspiration for future information products. Pick a Time Frame The first thing you want to do is determine the period in which you want to...