DIGITAL STARTUP SOCIETY BLOG

In the last post, I talked about creating an editorial calendar so that you can pre-plan all the content that you create so that it can be repurposed into information products for your audience. Today, I’m going to talk about how to develop certain habits that will enable you to seamlessly develop information products plus deliver the types of content your audience needs on a regular basis. Set Goals – Goals are essential to ensuring that you develop a habit of creating content for future product launches. Remember that goals need to be SMART goals to work well. SMART stands...

When you start thinking about creating information products as part of your offerings to help add value for your audience, it makes sense to plan for it. You can do that by planning to write a blog series of 10 to 30 blog posts that can later be turned into an eBook with each post counting as a chapter of your eBook.  Not only will this type of planning help you create information products, it will help you do better at being consistent with content creation. Since content is one of your most important assets you’ll be able to get...

Now I’m going to prove to you how simple it is to create a new information product. It doesn’t matter if this product is going to be a freebie report or a paid report. The creation process is the same. Step #1: Organize one to 3 Good Blog Posts Determine one small problem or pain point that your audience has, locate a few blog posts that help to answer and solve that problem. Organize them into a logical order, add an intro, transitions, and a conclusion.  Step #2: Get a Cover Image Created You’ll want a cover image that you...

You may have considered creating information products in the past but thought it would be too much work. You have the ideas, the knowledge, and the skill set, but not the time. But don’t worry about that because it doesn’t have to be hard. You can create info products from existing content fast. Creating info products doesn’t have to take a long time or be hard. As mentioned previously, you don’t have to start from scratch. You can start with content you already have. It doesn’t matter if it’s blog posts, webinar recordings, YouTube videos, email messages, or private label...

Many people who want to create information products think too hard about it. If you’ve ever written blog posts, you can easily create your first information product fast. In fact, you could be done in an hour after reading this blog post.  Start Simply If you want to create an information product, start simply. If you have ever written even one blog series, that can be your first information product. Follow these steps to creating your first information product from existing content.  Step #1: Analyze Current Blog Content Go over your current blog content. Do you have a series? Do...