DIGITAL STARTUP SOCIETY BLOG

Nearly four billion people worldwide use e-mail, and this number is nowhere near slowing down. No social media platform or marketing agency can offer this time of reach to potential new clients. Showing you just how powerful e-mail marketing still is and will be for years to come. E-mail is far easier to share and more personal among your audience. Giving you a more powerful tool to connect and advertise to your live stream to existing and future clientele.    Use the following tips when creating e-mail marketing campaigns for your live streams:  Develop a Lead Magnet The first step...

Engaging with an audience is by far the most important reason to live stream. If you don’t want to engage with an audience, then live streaming is not for you. Viewers watch live stream content to be part of something as it is happening. To feel like they are involved and make an impact in some way.  It also helps establish your credibility, trust, and authenticity as a brand, business, and streamer. Thus, making you more relatable and someone people want to watch. When you know how to engage your audience, you can expect better results and success as a...

Depending on the platform you use, the more viewers you actively have during your live stream, the easier it can be to get even more of them. This is because you will appear near the top of who is live for the end-user to watch. Beyond that, building an audience is required to generate revenue to run a sustainable business. This doesn’t mean you need a million viewers to be successful.  It depends on your own personal goals for your live stream. Once you know your goals, you can better grow your audience. In fact, it’s best not to fixate...

Knowing about some of the most common mistakes to live streaming or any new adventure is a great strategy to use to help you start right. You can use the information to not make the same mistakes and have a better chance at success. These common mistakes can ultimately make or break your channel, making it important to continue educating yourself as much as possible within your niche and anything to do with live streaming. Even if you think you are an expert, there is likely something you don’t know or could do better.    Common Live-Streaming Mistakes To Avoid: ...

Marketing is just as important to your live streaming business as any other business in the world. Due to the nature of the content, it can be easy to see this business model as different. However, it is not separate, and if you don’t plan or find ways to market it, you won’t be successful. The days are gone where you can expect “drive-by traffic.” You need to get your content in front of your target audience yourself, and that is through proper marketing    The following are six tips to help market and promote your live streams:  Use E-mail...