DIGITAL STARTUP SOCIETY BLOG

To become an expert streamer, it is good to learn basic and common live streaming terminology. Knowing the terms will allow you to better communicate and interact with your audience from day one.    The following are some of the important terms to learn for better live streaming:  Encoding and Broadcasting Software These are the tools used to transcode your video from your smartphone or webcam into the format needed for your viewers to see your content. Encoding software takes the raw video files and converts them into digital files that are then sent to your content delivery network or...

There are many steps to live-streaming. It requires far more work than just showing up to the scheduled streaming time and presenting the content. There is a lot of preplanning and post-production work as well. Meaning streamers work far longer than you may realize. If they stream for eight hours each day, Monday to Friday, they work for more than forty hours a week -- another factor to consider before you start a live streaming business.     Before:  Plan Your Content and Test Your Equipment Never go in without a plan. You don’t want to rely on your audience to...

Consistency is key for all businesses, especially live streaming. Consistency is doing things on a repeated basis. It’s about being uniform, predictable, and compatible. For live streaming, consistency means creating a fixed schedule and sticking to it. The fixed schedule should be realistic in order to achieve consistency. This means you should dive into your target audiences’ habits and determine the best time for them.  To pick the right schedule. Find a way to be in the middle. For example, if you know your audience is available from two to nine in the morning, you know you can’t do it...

Adding your face to a live stream allows you to stand out against your competition instantly. It offers a more personalized and humanized touch. It makes your content more relatable. It also makes it easier to communicate different concepts or ideas as you can use your body language more. Being present shows your audience that you want to engage with them. Not only that, if you start to play with other streamers or your friends, it can be easier to tell who is who when talking.  Overall, the main reason for showing your face is for the personal touch. This...

To make live streaming a business, you need to figure out how to monetize it from day one. Just like any business, if you don’t know how to monetize it, you won’t be profitable or sustainable. It’s important to note that making money from live streaming takes time and is likely not a business that will generate revenue on day one. Live streaming can be as profitable as you want it to be and depends on the work or goals you establish from the start.   The following are the numerous ways to monetize your live stream: Donations Donations can...