DIGITAL STARTUP SOCIETY BLOG

  The key to using the right keywords and keyword phrases is to know what your target audience is searing for. When you know this, you can design your content around what they’re searching for and what you are promoting simultaneously.  Define Your Target Market Everything starts with knowing exactly who your audience is. If you already have an audience, you can look at your analytics to find out who they are. But, if you’re just getting started you may need to look to your competition to find out who their audience is so that you can start creating relevant...

When talking about keywords try to understand that there are keywords and key phrases. The technical terms are short and long tail keywords. A long tail keyword is long, includes modifiers and more information, while a short tail keyword is short and often consists of only one word without modifiers.  What a Search Engine Does When people search for information online they rarely actually put just one word. Most people ask a question or put more than one word called a keyword phrase, or a long tail keyword. Keyword phrases are super important to your SEO plan because they help...

SEO, or search engine optimization, is the method by which you improve or “optimize” your website. The content on your website as well as the content you create off of your website for your ideal audience is also important for SEO purposes.  To do SEO well, you need to know your audience, understand your competition, be able to describe the problems you solve for your ideal target audience member and know your value all the while using the terms (keywords) that your audience is likely to use to find your information. There are two types of SEO. On-Page SEO and...

As we wrap up our short little series of blog posts about working with a good business coach, I want to share some important lessons with you that will help you make the most of your time and the money you’re spending. No matter how good the coach, it’s not going to do you much good if you don’t do your part. That’s what today’s post is all about. Take the advice to heart and you and your coach will be able to do great things together.    Be Open-Minded    First and foremost, it’s important to keep an open...

We’ve been talking quite a bit about the benefits of hiring a business coach here on the blog lately. Today I want to focus on yet another one and that’s the fact that a good coach can open doors for you, in a few different ways. Let’s take a look at how that may work. Keep this in mind when you’re trying to decide if you should hire a coach, but also who you end up hiring. Who they know and are connected with, could make a big difference for you and your future business success.    A Good Coach...