DIGITAL STARTUP SOCIETY BLOG

There are many ways that people use to find keywords and keyword phrases. Of course, you start with using your imagination and knowledge about your audience. Write down the words that you believe they would search for and start there. Those words you come up with are called “seed” words. They may or may not be accurate for your use but you must start someplace. The different ways to find keywords and phrases are listed below.  Your Competition – There is a good way to find keywords using your competitor’s websites. Use the software at ispionage.com (https://www.ispionage.com/) to spy on...

Improving SEO sounds complicated, and make no mistake, it is involved, but with the right plugin, you can make it easier. Because it’s not hard to do, just time-consuming. Going through the process is very important and very fruitful but why not have a plugin to make it very simple? These plugins work great. Most of the time you only want one plugin at a time. Try each one to see if it works well for you but be sure to uninstall one before adding the other.  Yoast SEO – The premium version of this plugin for WordPress does so...

A very important aspect of your blog posts, website content, and any online content is how it is formatted. Proper formatting doesn’t just help visually, it also helps behind the scenes with search engine optimization. Let’s look at a few tips to help you use formatting to boost your SEO scores. Know the Point of Your Message – It’s hard to write one word if you don’t know in advance what the message is. What do you want the reader to take away from reading the content? That’s the message and the point.  Know Who the Message Is For –...

Using images is an important part of ensuring that your audience reads and understands your content. An image or a video can help with understanding and make the content even more compelling, useful, and valuable to your audience. Include Images in Your Content – An image will make all the difference for your audience because it will get their attention. When you pick an image for content that image will often show up when people share the content which helps get more eyes on it. Choose Relevant Images – It’s imperative that the images you choose add to your content...

Using keywords and keyword phrases properly within your content is really sort of an art. You want the content you create to contain the right keywords, but you also want the content to be easily ingested by the user. You don’t want your audience tripping over words that are out of place, misspelled and even misused all in the name of using keywords in your content for search engines. Research Your Keywords – Before using any keywords it’s important to research them. Start with your seed words, then develop a list of keywords that you know will get results because...