DIGITAL STARTUP SOCIETY BLOG

Search engine optimization theoretically will help with conversions. But, if you’re not testing and tracking you won’t really know if the SEO work that you’re doing is helping or not. The trick is to know what your goals are so that you know what results you’re expecting by your actions. When you work toward defining your goals as you optimize for search engines you’ll find that you get better results. Let’s look at some possible goals and how to achieve them. Establish Expertise on A Topic – One way to become known as the go-to expert on a topic is...

One factor that helps SEO today is social signals. Social signals are simply proof that shows how active you are on social media, how many people share your content, like your content, follow your content, and engage with your content. To get more social signals that show proof that you are popular you can go about it a lot of ways. The benefits of social signals and social proof are clear. They drive traffic, help build links, boost domain authority and help your audience trust you. After all, if 6000 people like you and trust you, they will feel as...

Creating a website that is authoritative, relevant, and has amazing content is the first steps to boosting your web authority. Let’s look more deeply into this process so that you can ensure that your website looks and acts as an authoritative site.  Choose a Good Domain Name – It all starts with choosing a good domain name that includes at least one important keyword for your niche. For example, if you want to create a site for bird watchers putting the words bird watching into your domain or an acronym for bird watching will do wonders for your ranking. Create...

There was a time in the “old” days of internet marketing where people worried about having outbound links taking away their link juice and sending people to other sites. But, today, this is not a problem. In fact, the more you can link out to authority sites the higher your own site will be ranked because it will be good information for your readers. The benefits of linking to authority sites are: You Can Attract Valuable Eyes – If you are sending a lot of traffic to a source they may notice you and link back to you if you...

Internal linking helps website navigation, defines website hierarchy, and distributes ranking power throughout the entire website. Internal linking strengthens your website by providing clear paths for search bots, keeping users on your site longer, and creates structure for your overall site.  When you create internal links for your website you’ll be using what is called anchor text. Anchor text simply means the words (or text) that have now been active to be a hyperlink and links to another page or part of your site within your website. An internal link never links to an outside site, only another page or...