DIGITAL STARTUP SOCIETY BLOG

When creating SEO content, it’s important to remember that there are many types of content besides text that you can use. In fact, the more types of content you use the better the search engine will like you. The more places you put content the better too.  For example, putting content on YouTube then embedding into your website, then sharing on social media to promote it, is a good example of how to use video to get more new visitors (directly from YouTube) to your website while also serving your repeat visitors right on the site. Plus, it offers content...

There are many different types of content that you will want to develop for your online and offline presence. General evergreen blog posts, multimedia content, individual page information, and FAQs are all part of the content you’ll want to create. But another type of content that is very important to create is epic content, also called cornerstone content. It helps get links to your website, help you find new readers, attracts subscribers, and improves search engine ranking. Plus, it endears your audience to you and your brand.  What is Epic Content? This is a vital type of content that you...

When people read content online they tend to read in an F pattern. They want to scan the content for information and keywords to find out if it’s something they really want to read or not. In fact, studies show that in most cases online readers will scan first, reading only about 20 percent of the content, and then move on if they’re not drawn into the content. You can make the content you create easier to read if with formatting. You can set up all your content with scanning in the F pattern in mind by using bolding, italics,...

When you are working on developing content and creating a content strategy you’re going to want to go both deep and wide with the topic. Going wide with your wide can attract new audience members while going deep will build relationships with and engage your audience. Content can be either wide or deep but not both. To understand this let’s talk about what wide versus deep means. Going Wide with Your SEO Content Basically, if you have a list of keywords and make plans to write around every single keyword that you’ve found for your niche that is going wide....

Having updated content is very important because it helps build trust, show your expertise, and builds authority. Depending on your niche staying up-to-date can sometimes be difficult. For example, technology and fashion changes a lot, while some topics are truly evergreen like gardening or cooking. A recipe that works today is going to work tomorrow. But, technical advice or fashion advice given today may not work tomorrow.  In addition to content being out of date, there are other reasons to keep your content fresh, updated, and on topic. Fresh Content Feeds the Search Engines  Remember that content is food for...