DIGITAL STARTUP SOCIETY BLOG

Research and statistics show that you must have a competitive edge to make it in business. No businesses succeed without fierce competition, especially with the advancements in technology and online communication.  The truth is, many of these exciting advancements destroyed common barriers to entry that most businesses had in the past – meaning you can start a business with next to nothing. Unfortunately, due to that, the competition only gets worse as more tools and resources are created.  Building a community around your brand will provide you with a competitive advantage because customers are increasingly dissatisfied with the kind of...

Communities provide more to your business than just brand awareness, credibility, and loyalty. A branded community also offers more potential to increase your business revenue. And hey, you want to make money, right? I mean, that is part of the reason to start a business.  The possibility to increase your revenue means building a brand community is not something you should avoid or skip over, even if it sounds like a lot of work to you. It can be a lot of work, true, but the payoff is enormous if done right.  Communities offer one of the largest returns on...

Building a community is today considered one of the biggest industry secrets to growing your business. There is good reason this is true too, the fact is, communities foster the power of word-of-mouth marketing through member-to-member engagement and turn influence into dollars.  Community building is a crucial strategy that promotes trust, increases your credibility with your member size, and boosts revenue exponentially. Without word-of-mouth marketing or community involvement, many people won’t make a purchase or contribute to the success of your business because most people often rely on positive reviews or social proof before they feel confident purchasing or getting...

Let’s take a quick walk down memory lane and browse through all the different topics we covered over the past 29 days. You’ve learned why it’s important to focus on the content on your website, how it plays into search engine optimization, and why paying attention to SEO helps you create better content for your audience too. Here’s a quick rundown:  Welcome And Why You Need SEO Traffic  What Are Keywords and Key Phrases What’s Your Target Market Searching For You Need To Work Your Keyword Into Your Title  Heading Tags And Their SEO Importance Explained  A Quick Intro To...

You don’t have to rely only on your content to get search engines to find and crawl your website. You can implement robot text files and indexes to help the bots find you and your SEO content faster. The code tells each crawler what to do or what not to do.  A robot text file is just a code that you add to the code on your website to tell the robots that crawl your website what to do. It controls the spiders and what they see or interact with on your website. You can tell them to search a...