DIGITAL STARTUP SOCIETY BLOG
Four Simple Ways to Create Brand Awareness Through Communities
The first step to every marketing funnel includes creating brand awareness. Brand awareness is essential to growing a profitable and sustainable business. When potential customers know who you are, it is easier to form deep connections that prevent them from running to your competitor. In other words, brand awareness influences the trust and credibility needed to make purchases, create loyal customers, and maintain a competitive edge. Building a community is an affordable and powerful way to get the brand recognition you need to be successful. The following are four ways to create more brand awareness with your online or...
How Communities Promote Lead Generation
Did you know that brand communities pull nearly seventy percent of traffic from search engines? In other words, communities due to SEO attract larger audiences from the search engines as they have the power to reach more customers and provide more value than other resources. As time goes on and you share more content or encourage your members to interact, developing user-generated content, you increase the keywords or data you need for search engines to find you and your business. Not only that, but people also thrive in communities—people like feeling connected to others. Even self-professed introverts are online and...
Five Important Ways Communities Increase Brand Loyalty
Brand loyalty is what makes the effort of building and moderating an online or brand community so important. Member-to-member interaction, social proof, and the quality content provided within the groups inspire them to stay around and seek more. These relationships also fuel them to share your communities or become brand advocates. Thus, saving you even more money while also increasing your potential to reach more people. In other words, brand loyalty is essential to not only solidify current success but future success too. To grow a profitable and sustainable business, building a branded community is essential. The following are...
Community Building Equals High Return on Investment
According to the stats, it only takes most membership communities and groups about four months to break even on the initial investment when starting and running an online brand community for business. In addition, a 2014 online communities benchmark report found that nearly two-thirds of companies manage some form of an online community, and the bigger your company is, the more likely you are to have one. However, don’t let that intimidate you. Bigger isn’t always better. These communities are used to test and improve their products to serve their target audience better. Thus, allowing the business to save more...
Six Ways to Use Communities to Promote Your Products
Using communities to promote your products is by far one of the most effective ways to increase your revenue and loyalty to your brand. Sharing products within your community, or similar ones as an affiliate, is successful because the people within these groups are already interested and likely looking to purchase. However, just because you share the products doesn’t mean it will automatically be successful. Sometimes you need to think creatively to promote your products without being so direct. Over promotion or creating content that looks too much like normal advertisements won’t get you anywhere. In fact, that will likely...