DIGITAL STARTUP SOCIETY BLOG

If you want to grow a community or build one around your brand, you must know the facts. Statistics show that if you're going to start a business, building a community around it is vital if you're going to succeed. Fortunately, many consumers are looking for more information directly from the source to build relationships with honest and valuable brands. They seek trust and validity before they can make a purchase or commit to a brand.  The following are some essential community building statistics to know to further promote and grow your brand: Nearly a 1/3 of Users Follow Brands...

Taking the time to question your motives, inspirations, ideas, and goals is important to building a solid and successful business. Developing a brand community that benefits both you and its members is no exception to this fact either. It allows you to truly identify what you need to achieve your goals more efficiently. In addition, creating a solid plan of action ensures you build a strong and active brand community from the beginning.  The more you understand and work to improve before building your community, the more likely you will succeed. Online communities allow you to form better connections with...

With more social media and online communication, being genuine and trustworthy are two important characteristics many consumers are looking for from businesses more than ever.  With authentic engagement and communication, you can foster communities that work together to empower each other and your brand. It provides the knowledge you need to improve your products while also helping the members solve problems that can then be used to improve their lives and others. It’s about being real, inspiring your community, and doing your best not to mislead or misdirect them.    The following are five important principles to learn and incorporate...

If you are struggling to build your business and looking for ways to improve, building an online or brand community may be the best solution. In fact, it is likely the tool you’ve needed all along.    The following are five common business problems building a community can solve:  Poor Return on Investment  While email lists, advertisements, and your blog are all fabulous ways to generate interest in your offers, there is nothing more effective than truly getting to know your customers more intimately. If your ROI is not what you want it to be, but your customers are otherwise...

Just one bad customer experience can destroy your reputation as a brand or small business owner. Research suggests that consumers are willing to spend more revenue on businesses that have excellent customer service.  In fact, a report conducted by The Economist states that 59% of the consumers surveyed are willing to reach out or find other businesses in hopes of a better customer experience. Building a brand community provides the customer experience you need to prevent this from happening.    Here are five ways communities can improve your target customer experience:  Communities Humanize the Support Process Most consumers are very...