DIGITAL STARTUP SOCIETY BLOG

While social media stories are a good tool to market and advertise your business, they can easily get lost in the competition. Over five hundred million active users post Instagram stories alone – showing you just how important it is to make valuable and important content that stands out to your target audience.    Here are four ways to make your social media stories stand out:  Show Behind-The-Scenes Content Give your audience a view of what it is like to be you behind a business every day. This is content that many viewers are interested in and attracted to. It...

Just about any social media platform you go to since 2016 has a story feature. A set of clips or images that are live for twenty-four hours that provide an update on your life or any important information your target audience is interested in or needs. They are highly interactive, immersive and give your audience a different experience. As a result, they can increase your sales, website traffic, brand awareness, and trust as a business owner.    Here are the top five platforms to use for social media stories and some important information about each to find the one that...

Social media stories are a series of small fifteen-second clips that are live for twenty-four hours or longer, depending on your platform, that works together to tell your audience an engaging story. Of course, the story you tell depends on your overall goals, niche, and objectives as a business owner. In 2019, over a billion and a half people and businesses utilized the stories featured on their platform every single day. This fact should show you just how important and vital this tool is today as a business owner.  3 most important reasons to take advantage of social media stories...

Brand or online communities allow you to reach more potential customers, increase your revenue potential and credibility as a brand. However, these benefits do not come easy as they require a highly engaged community, constant interaction, and unique content. Thankfully, many tools can either automate or make the process easier and faster to accomplish. This way, you can spend your time where it matters most, creating more value for your target audience.  The following are five tools to utilize to grow an engaging and beneficial brand community:  Fuel Cycle A marketing research cloud that drives brands to communities with powerful...

Like any business advertising or marketing strategy, there are bound to be obstacles that can hinder your success. For this reason, understanding some of the many common obstacles to community building now will prevent them from destroying your results in the future. In addition, knowing what to watch out for can mitigate the problems and help you be more successful than your wildest dreams.  Here are four common community-building obstacles that can hinder your success and tips on how to avoid or improve them:  Unique and Valuable Content Continually creating and sharing valuable content is no easy feat. Repurposing content,...