DIGITAL STARTUP SOCIETY BLOG

Building a community around your brand is vital in today's marketing and consumer world. Consumers are looking for trust, credibility, and authenticity. Without these factors, you are unlikely to make any sales or make an impact within your industry, which is why many of the top brands today work hard to build a specific community around their values, products, services, and more.    Dissecting how the top brands take advantage of their communities can provide you with more tools and resources to grow a winning brand community of your own. The following are four brand community examples to emulate and...

A strong brand community increases your reach, business revenue, and loyalty. However, to achieve these benefits, you must nurture, support, and commit to providing value to it. Only when you do the right work for a community can you expect anything positive in return – adopting the common practices that many find success in can get you started in the right direction.    Here are three important brand community practices to follow for increased member satisfaction and success:  Listen to and Engage with Your Target Audience  Everything you do in your business is about ensuring you’re reaching your ideal audience....

The secret to creating more revenue, attracting more customers, and creating high brand recognition starts with trust. Showing your customers by your actions that they can trust you and that you will be there to support them is how you grow loyal advocates for your brand. The brand advocates then do a lot of the marketing work by sharing your content and making purchases.  When consumers believe in your brand, product, or services, they are more likely to share them with others. Without trust, you simply won’t have customers or a community. In fact, a 2019 Edelman Trust Barometer Report...

The content you share within your online or brand community is important. However, it can stop your success instantly. If you don’t have content to share, you don't have a community worth joining. Customer or member interaction is far from the only thing you need to rely on to build a successful community around your brand. The content you share can make a powerful impact even if you don’t see any engagement right away. Maintaining useful and valuable content can be overwhelming and stressful. As long as you know your target audience, their needs and pain points, and what your...

Building a community around your brand may sound like a personal choice and more valuable to your business than your customers. However, it is quite the opposite. Your community allows your customers or members to be more successful in many different ways.  Well-run communities are packed full of valuable information and engagement to enable your members to feel more important and empowered. In addition, maintaining their loyalty is easier in a community as you can provide both traditional and self-serve support -- meaning you no longer need to rely on normal business hours to value your customers.    Here are...