DIGITAL STARTUP SOCIETY BLOG
Using Google To Find More Keywords To Go After
The great thing about doing keyword research is that it also helps you come up with new content ideas. You can research keywords easily on Google. Search for a single word. For example, we want to find some good keyword ideas for a knitting site. So, we search google for the word Knitting. Then scroll to the bottom to look at related search ideas. This screenshot shows what you will see at the bottom of the page if you do a search for knitting. Notice that on the left above the Google icon you see “searches related to knitting” and...
Why You Want To Go After The Low Hanging Fruit
When it comes to keywords don’t make it hard on yourself. Don’t use the most popular keywords that have a lot of competition. Instead, focus on long tail keywords or keyword phrases because they’re much easier to rank for since they are far more specific and can attract a more targeted audience to your site. To find long tail keywords you can use a service such as WordStream.com/keywords where you can plug in a single term and it will come back with long tail keyword possibilities. You can then use those terms to research deeper to find out if the...
Do You Know About Latent Semantic Indexing?
This mathematical method is used by search engines to combine keywords identified from your website into a list and determine the relationship between the words, terms, and concepts used in the content on a site. The content consists of page titles, headers, subheaders, body text, image attributes and more. Latent semantic indexing or LSI looks for synonyms within the content that are related to the title. Let’s look at an example. Let’s say you wrote a blog post with the keyword phrase, “Wool Knitting” in the title. Now, within the content are words relating to the title such as knitting...
Make It Easy To Link And Share
When a visitor comes to your website and likes what they see they’re naturally going to want to share it right? Well, sometimes. If it’s easy to share, if you remind them to share, and encourage them or incentivize them to share you’re going to get a lot more shares. But, if you don’t have easy share buttons, and you don’t ask, more than likely they won’t be as likely to share it. You want more people linking to and sharing your content because it’s good for SEO. Each share constitutes a link back to your site. Links back depending...
Time To Track Your Efforts
Since all goals should be measurable that includes the results you want to receive from your SEO efforts. After all, there is really no point doing something that doesn’t provide results, right? If you don’t know whether you’re seeing results from your work it will be harder to keep it up, and you could be wasting your time focusing on the wrong things. Therefore, set up everything you do with measurable goals that are easy to track so that you can get the information you need. Here’s what you need to track. Referrals from Search Engines – Using Google AdWords...