DIGITAL STARTUP SOCIETY BLOG

When it comes to testing and tracking it’s important that you test and track the right things. It’s also important to know why you’re testing and tracking it. One main reason to test and track anything is to know for sure that conversions are coming from that thing you did.  For example, is a lead magnet really sending paying buyers to your email list? How can you know? Just because sales happen to increase during a specific time how do you know why those sales increased. Was it due to the lead magnet or is it due to something else?...

The best marketers use testing and tracking to find the most effective lead magnets. You’ll want to test title ideas, images, opt-in copy, as well as various types of lead magnets until you discover the secret sauce for your audience that converts the highest for each funnel and traffic source that works practically on automatic.  Test New Titles – Each time you create a new lead magnet it’s important to test out at least two different titles in your promotion. When one converts at the rate you want, get rid of the other and try another title if you want...

Even though most lead magnets are technically free you should still spend just as much effort on making it visually appealing as you would any paid product. It should be pleasing to look at, easy to read or hear, and definitely very easy on the eyes while also including your branding so that there is no mistake about who the lead magnet is from when they’re looking at it later.  Grab Their Attention – A good cover along with the title will grab your audience’s attention and help the entire story make sense to them. Any cover should have a...

One thing that you must work on when creating lead magnets (and truly any product, blog post, or even email) is the title. If your lead magnet titles need some work, you’ll want to read this carefully so that you can implement the tips and tricks to improve your titles. The first thing your audience is going to see before they click through anywhere is the title. A good title captures attention, incites curiosity, and tells what they’re going to see without tricking anyway or being click bait.  The reason you want to avoid click bait is that you can...

One easy lead magnet to create is to repurpose some of the content you already have within the product you’re selling as a lead magnet. This involves just taking parts of your product and cutting it up in such a way that it gives away part of it but not the main part. Here are some examples of how this can work as a lead magnet.  eBooks / Reports – If you’re selling any type of information products in the form of eBooks and Reports a great lead magnet for this especially if it’s a “how to” do something is...