DIGITAL STARTUP SOCIETY BLOG

Here’s a great idea for a powerful and effective lead magnet. One reason people don’t buy is due to internal objections that come up while they’re reading the information on the sales page. Sometimes you cannot address every objection on a sales page or it will be way too long. But, you can use another format to overcome objections and that is a lead magnet.  Let’s look closer at this idea: Think about your final offer and what you want them to buy, why they need to buy, then think about all the objections you already know. You may even...

One place your lead magnet needs to be is right on your sales pages. But, you don’t want to distract your audience by giving them option up front so let’s look at some interesting ways to provide the lead magnet to anyone who visits your sales pages for any product or service that you’re marketing on the sales page. Ensure the Lead Magnet is Related First, the lead magnet should be laser targeted on the product or service that your audience member came to see. This is yet another reason you should start with the main product or service you...

Sometimes creating a lead magnet can be super simple. If you already have plenty of products this one is for you. Let’s look at how you can create the simplest monetized lead magnet of all. Coupons. Yes, that’s it. You can create coupons that offer a discount off the first month, off the entire thing, or off shipping costs if it’s a physical product. It’s up to you and its super easy to do if you use a good shopping cart that allows you to create coupon codes. The reason coupons work so well are: They’re Easy to Distribute If...

One of the best types of lead magnets is one that builds your list and makes you more money at the same time. Well, guess what. You can create a very sought-after lead magnet that is simply a list of valuable resources that everyone in that target audience needs. There are whole websites designed with this idea in mind. But you can also create downloadable reports and booklets with the resources, services, and offers that your audience needs to solve their problems.  For example, if you are a blogger in any niche your readers may want to know what you...

Free content in the form of lead magnets can help you build your email list, get the word out to your audience, and add value for your audience. But, there is often a struggle with the product creator about what to give away and what to sell. You can add value and get sign ups without giving away the farm. But, how do you know when you’ve given away enough. Most marketers say that giving away the why and selling the how is the way to go. But, you can also give away the how and still get them to...